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[ÀÌÀ뱂 ¿µ¾îÄ®·³]¡®Çϳª µÈ ¿­Á¤¡¯ 2018Æòâ¿Ã¸²ÇÈ°ú ¸Å½º¹Ìµð¾îOlympic Winter Games PyeongChang 2018 and Mass Media
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[NEWSEDU] Developing a good image is very important to an individual, organization, and a nation. The image is the barometer by which the community stature of a party is judged objectively. So, as for individuals, they make every effort to boost their images to the neighbourhood, friends, and workmates by trying to put their best foot forward as much as possible.

[´º½º¿¡µà] ÇÑ °³ÀÎÀ̳ª Á¶Á÷À̳ª ±¹°¡³ª ÁÁÀº À̹ÌÁö¸¦ ¸¸µé¾î ³½´Ù´Â °ÍÀº ¸Å¿ì Áß¿äÇÏ´Ù. ±× À̹ÌÁö´Â ±× ´ë»óÀÇ °øµ¿Ã¼ ³» À§»óÀÌ °´°üÀûÀ¸·Î Æò°¡µÇ´Â ôµµ°¡ µÈ´Ù. ±×·¡¼­ »ç¶÷µéÀº ÀÌ¿ôÀ̳ª Ä£±¸ ¶Ç´Â Á÷Àå µ¿·áµé¿¡°Ô ÁÁÀº ¸éÀ» ³ªÅ¸³»±â À§ÇØ ¸ðµç ³ë·ÂÀ» ´Ù ±â¿ïÀδÙ.

Companies put first priority to building up their corporate positions to the general public and thus the corporate identity program(CIP) is normally the primary professional procedure which a start-up or big businesses set great store by.

±â¾÷µéÀº ÀڽŵéÀÇ À§Ä¡¸¦ ´ëÁߵ鿡°Ô ¼±¾çÇϱâ À§ÇØ ÃÖ¿ì¼±À» µÐ´Ù. ±×·¡¼­ ±â¾÷ À̹ÌÁö ÅëÀÏÈ­ ÀÛ¾÷(CIP)Àº ¹Ù·Î ½Å±Ôȸ»ç³ª ±Ô¸ð Àִ ȸ»çµéÀÌ °¡Àå ¸ÕÀú °øÀ» µéÀÌ´Â Àü¹®ÀûÀÎ ÀýÂ÷´Ù.

In this regard, a nation never falls behind in promoting its strength and prestige in the world community and tries to seize every opportunity to make itself positively felt in public, while downplaying any undesirable and negative surrounding the nation. As we see more often than not a nation easily gets engrossed in a fierce diplomatic war to the extent that it seems to be stickling to too productive abd trifling details.

ÀÌ·± Á¡¿¡¼­ ±¹°¡µµ ±¹Á¦»çȸ¿¡¼­ ±¹·Â°ú ±¹À§¸¦ °í¾ç½ÃÅ°´Â °ÍÀ» °áÄÚ ¼ÒȦÈ÷ ÇÒ ¼ö ¾ø´Ù. ±¹°¡ÀÇ ºÎÁ¤ÀûÀÌ°í ¹Ù¶÷Á÷ÇÏÁö ¸øÇÑ ¸éÀº Ãà¼ÒÇÏ°í ±àÁ¤ÀûÀÌ°í ÁÁÀº Á¡À» ºÎ°¢½ÃÅ°±â À§ÇØ ¸ðµç ±âȸ¸¦ È®º¸ÇÏ·Á°í ÇÏ´Â °ÍÀÌ´Ù. ¿ì¸®´Â ºñ»ý»êÀûÀÌ¸ç »ç¼ÒÇÑ ºÎºÐÀε¥µµ À̹ÌÁö ½ÅÀåÀ» À§ÇØ ±¹°¡µéÀÌ °Ý·ÄÇÑ ¿Ü±³ÀüÀ» ¹úÀÌ´Â °ÍÀ» Á¾Á¾ º¸°Ô µÈ´Ù.

It goes without mentioning that mass media play a pivotal role by helping the public recognize the potential capabilities of a nation, but regretably enough, the reporting of printed and electronic media proves, more or less, to shortchange the truth once in a while.

¸Å½º¹Ìµð¾î´Â »ç¶÷µéÀÌ ÇÑ ±¹°¡ÀÇ ÀáÀçÀû ´É·ÂÀ» ÀνÄÇÏ°Ô ÇÏ´Â µ¥ ÁßÃßÀûÀÎ ¿ªÇÒÀ» ÇÑ´Ù´Â °ÍÀº µÎ¸» ÇÒ ³ªÀ§µµ ¾ø´Ù. ±×·¯³ª À¯°¨½º·´°Ôµµ ÀüÆijª Àμ⠸Åü°¡ °£È¤ Áø½Ç¿¡ ¾î±ß³ª´Â º¸µµ¸¦ ÇÒ ¶§°¡ ÀÖ´Ù.

If national interests are involved, there are even times that the press manipulates its news coverage unfairly and unjustifiably. but once the duty of the press is well fulfilled it is tremendously conducive to enhancing a nation's image.

¸¸¾à ±¹°¡ÀÌÀÍÀÌ ¿¬°üµÇ¾î ÀÖ´Â °æ¿ì ¾ð·ÐÀº ºÒ°øÁ¤ÇÏ°í ºÎ´çÇÏ°Ô ´º½ºº¸µµ¸¦ Á¶ÀÛÇÏ´Â °æ¿ìµµ ÀÖ´Ù. ±×·¯³ª ¾ð·ÐÀÌ ±× »ç¸íÀ» Á¦´ë·Î ¼öÇàÇÑ´Ù¸é ¾ð·ÐÀº ±¹°¡ÀÇ À̹ÌÁö¸¦ ³ôÀÌ´Â µ¥ Å©°Ô ±â¿©ÇÒ ¼ö ÀÖÀ» °ÍÀÌ´Ù.

A major international sports event is most instrumental in promoting the national prestige for any nation, and therefore every nation is ardently vying for the right to host it, because the whole world naturally focus their attention on the host nation.

ÁÖ¿ä ±¹Á¦ÀûÀÎ ½ºÆ÷Ã÷Çà»ç´Â ¾î´À ³ª¶ó¸¦ ¸··ÐÇÏ°í ±× ±¹°¡ÀÇ Ç°°ÝÀ» ³ô¿©ÁÖ´Â µ¥ °¡Àå À¯¸®ÇÏ´Ù. ±×·¡¼­ ¸ðµç ±¹°¡µéÀÌ ±¹Á¦ ½ºÆ÷Ã÷Çà»çÀÇ ÁÖÃÖ±ÇÀ» È®º¸ÇϱâÀ§ÇØ ¿­¼ºÀ» ´ÙÇØ °æÀïÇÏ´Â °ÍÀÌ´Ù. ±×°ÍÀº ÀÚ¿¬È÷ Àü ¼¼°è°¡ ±× ÁÖÃÖ±¹¿¡ °ü½ÉÀ» ÁýÁßÇϱ⠶§¹®ÀÌ´Ù.

In this regard, the PyongChang 2018 Winter Olympics matters most, which will take place from 9 to 25 February 2018 in PyongChang, Gangwon Province, Korea, with the motto of 'Passion Connected‘. An estimated number of 90 nations the world over are expected to participate in the international multi-sport event.

ÀÌ·± Á¡¿¡¼­ 2018Æò⵿°è¿Ã¸²ÇÈÀº °¡Àå Áß¿äÇÏ´Ù. ‘ÇϳªµÈ ¿­Á¤’À̶ó´Â ¸ðÅä·Î 2018³â 2¿ù 9ÀÏ¿¡¼­ 25ÀϱîÁö °­¿øµµ Æòâ¿¡¼­ ¿­¸®´Â ±¹Á¦ Á¾ÇÕ ½ºÆ÷Ã÷ Çà»çÀÎ À̹ø ¿Ã¸²ÇÈ¿¡´Â Àü ¼¼°è ¾à 90°³±¹¿¡¼­ Âü°¡ÇÒ °ÍÀ¸·Î ¿¹»óµÈ´Ù.

The 2018 Winter Olympics will be the second Olympic Games held in Korea after the 1988 Summer Olympics held in Seoul, and PyongChang will be the third Asian city to host the Winter Games after Sapporo(1972) and Nagano(1998), Japan.

2018µ¿°è¿Ã¸²ÇÈÀº 1988³â ¼­¿ï¿¡¼­ °³ÃֵǾú´ø 1988ÇÏ°è¿Ã¸²ÇÈ¿¡ À̾î Çѱ¹¿¡¼­ ¿­¸®´Â µÎ ¹ø° ¿Ã¸²ÇÈ°æ±âÀ̸ç ÆòâÀº ÀϺ»¿¡¼­ ¿­¸° 1972³â »ñÆ÷·Î¿Í 1998³â ³ª°¡³ë¿¡ ÀÌ¾î ¾Æ½Ã¾Æ¿¡¼­´Â ¼¼ ¹ø° ÁÖÃÖ µµ½Ã°¡ µÈ´Ù.

The forthcoming Winter Olympic Games will be a good case to show the vibrant, positive aspect of this nation to the world once more. The Korean people are prepared to do everything to organize the sport event as perfectly as possible, demonstrating again the dramatic physical achievements as well as the uniqueness and brilliance of their cultural heritage, which has already been acknowledged by the world.

´Ù°¡¿À´Â µ¿°è¿Ã¸²ÇÈ°ÔÀÓÀº ´Ù½Ã ÇÑ ¹ø ¿ì¸®³ª¶óÀÇ ¿ªµ¿ÀûÀÌ°í ±àÁ¤ÀûÀÎ ¸ð½ÀÀ» Àü ¼¼°è¿¡ ¾Ë¸®´Â ÁÁÀº °è±â°¡ µÉ °ÍÀÌ´Ù. Çѱ¹±¹¹ÎµéÀº °¡´ÉÇÑ ¿Ïº®ÇÏ°Ô ¿Ã¸²ÇÈÀ» Ä¡·ç±â À§ÇØ ¸ðµç ³ë·ÂÀ» ´Ù ±â¿ïÀÌ°í ÀÖ´Ù. ±×·¡¼­ ÀÌ¹Ì ¼¼°è°¡ ÀÎÁ¤ÇÏ°í ÀÖ´Â Çѱ¹ÀÇ ¹°¸®Àû ¼ºÃë ¾÷ÀûµéÀº ¹°·Ð ¿ì¸® ¹®È­ÀÇ µ¶Æ¯ÇÔ°ú Âù¶õÇÔÀ» ´Ù½Ã ÇÑ ¹ø ¼¼°è¿¡ °ú½ÃÇÏ°Ô µÉ °ÍÀÌ´Ù.

I believe the sport extravaganza will keep the spectators in the stadium and the global media audiences frenzied with joy and excitement. Newspapers across the globe will write up about the great sporting spectaculars staged in PyongChang and television folks will air a wide variety of the exhilarating, colorful events to the entire world vividly. In particular, the whole range of cultural performances will showcase the rich, time-honored tradition of this dynamic Korea.

À̹ø µ¿°è¿Ã¸²ÇÈÀº ½ºÅ¸µð¿ò¿¡ ÀÖ´Â °ü°´°ú Áö±¸ÃÌÀÇ ¹Ìµð¾î ½ÃûÀÚµéÀ» ±â»Ý°ú ȯÈñ¿¡ ³ÑÄ¡°Ô ÇÒ °ÍÀ̶ó ¹Ï´Â´Ù. Àü ¼¼°è ½Å¹®µéÀº Æòâ¿¡¼­ ÆîÃÄÁö´Â ȣȭ ½ºÆ÷Ã÷ Àå°üÀ» ´ë¼­Æ¯ÇÊ ÇÒ °ÍÀ̸ç TV¸ÅüµéÀº Èï¹ÌÁøÁøÇÑ ´Ùä·Î¿î Çà»çµéÀ» Àü ¼¼°è¿¡ »ý»ýÇÏ°Ô ¼ÛÃâÇÒ °ÍÀÌ´Ù. ƯÈ÷, ¸Å¿ì ´Ù¾çÇÑ ¹®È­Çà»çµéÀº ÀÌ ¿ªµ¿ÀûÀÎ Çѱ¹ÀÇ À¯¼­ ±íÀº ¹®È­ÀüÅëÀ» Àß ´ã¾Æ³¾ °ÍÀÌ´Ù.

The image of a nation is hard to build up, yet easy to lose at once. At this point of the new national leadership in place, the establishment of a renewed commendable image is indeed indispensible to this nation by way of the PyongChang 2018 Olympics. So I am sure that the upcoming Olympics will be a right momentum fit to upgrade the identity of Korea from the forward-looking perspective. For that all the nation is expected to do their best to make it a great success.

ÇÑ ±¹°¡ÀÇ À̹ÌÁö¸¦ ½×¾Æ¿Ã¸®±â´Â ¾î·ÆÁö¸¸ ´Ü¼û¿¡ Çã¹°¾îÁö±â´Â ½±´Ù. ÀÌÁ¦ »õ·Î¿î ÁöµµÃ¼°è°¡ ÀÚ¸®¸¦ ÀâÀº ÀÌ ½ÃÁ¡¿¡ 2018Æòâ¿Ã¸²ÇÈÀ» ÅëÇØ »õ·Ó°Ô ÁÁÀº À̹ÌÁö¸¦ ¼¼¿î´Ù´Â °ÍÀº Á¤¸» ±¹°¡·Î¼­µµ ÇʼöºÒ°¡°áÇÏ´Ù. µû¶ó¼­ ´Ù°¡¿À´Â ¿Ã¸²ÇÈÀº ¹Ì·¡ÁöÇâÀû °üÁ¡¿¡¼­ Çѱ¹ÀÇ Á¤Ã¼¼ºÀ» °Ý»ó½ÃÅ°´Â ÀýÈ£ÀÇ ¸ð¸àÅÒÀÌ µÉ °ÍÀ̶ó°í È®½ÅÇÑ´Ù. À̸¦ À§ÇØ ¸ðµç ±¹¹ÎÀº ¿Ã¸²ÇÈÀÌ ´ë¼º°øÀ» °ÅµÎµµ·Ï ÃÖ¼±À» ´ÙÇØ¾ß ÇÒ °ÍÀ¸·Î ±â´ëÇÑ´Ù.

The writer has been Chief Executive Officer of Sori Arts Center and as Cultural Communicator has authored twelve books, including the recently published 'Positive Energy for Your Success'. Also, he has contributed a variety of articles to the major English language newspaper, The Korea Times.

ÇÊÀÚ´Â ±àÁ¤°æ¿µ ¹Ìµð¾î ÄÁ¼³Æà ´ëÇ¥·Î Áß¾ÓÀϺ¸, ±¹¹ÎÀϺ¸,  ¹®È­ÀϺ¸ ¹®È­»ç¾÷ºÎÀå, °æ±â¹®È­Àç´Ü ¼ö¼®Àü¹®À§¿ø ¹®¿¹ÁøÈï½ÇÀå, Çѱ¹¼Ò¸®¹®È­ÀÇÀü´ç CEO ´ëÇ¥¸¦ ¿ªÀÓ(2003~2015)ÇßÀ¸¸ç ¿¹¼ú°æ¿µ°¡À̸ç ÄÚ¸®¾ÆŸÀÓ½º ¿µ¹® ±â°í°¡ ¹× ¾ð·Ð Ä®·³´Ï½ºÆ®¿Í ¹®È­Ä¿¹Â´ÏÄÉÀÌÅͷμ­ ÃÖ±Ù '¼º°ø°ú ÇູÇÑ »îÀ» À§ÇÑ ±àÁ¤ÀÇ Èû ¡º±àÁ¤À¸·Î ¼º°øÇÏ¶ó¡» ¿Ü 12±ÇÀ» Àú¼úÇß´Ù.

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